About us

Over the years, the world of business has changed, more so in the past year and a half in the wake of the COVID-19 pandemic. The rise of small businesses (and startups) across the US has heightened. According to the SBA (Small Business Association) there are estimated to be 37 plus million small businesses today. That number makes up over 99 percent of all US businesses in 2021. The SBA’s Office of Advocacy reports that roughly 65 percent of all new jobs created in 2020 across the US was the work of small businesses. Said in another way, 47 percent of all private-sector workforce in the US in 2020 called small businesses their employers. These stats alone speak to the need for quality and specialized accounting, fractional CFO, and financial coaching services which will allow small businesses, and their owners, to grow and achieve their goals.

Hi, my names are Ruth Barasa, CEO and founder of NaRfula Financial Solutions. I created my business with one goal in mind, to offer my clients accounting and financial solutions that cause them to be successfully satisfied. I do this by addressing the challenges, problems, and setbacks they face today. I am a seasoned accountant and CPA with over 21 years of hands-on accounting and financial tacit knowledge. I have experience in various industries that I acquired while serving clients in a range of accounting, managerial and C-suite roles. Having an understanding of the importance that financial data plays in the daily business decisions my clients make, my business – NaRfula Financial Solutions – packages our services to fit each client’s unique needs. This ensures that our clients’ and their businesses’ financial health is robust and reliable. Our accounting services include budget creation, cashflow & financial modeling, accounting consulting, accounting operations management, and more. Financial coaching – at the individual level – is another vital service we offer at NaRfula Financial. Financial-health check-ups is an area in life that many people neglect until they need finances for a project, at that point it may be too late. I am dedicated to help my clients experience financial victory by listening to their questions, sharing necessary fundamental information, and providing personalized coaching that allows them to break the paycheck-to-paycheck cycle and begin to invest in their tomorrow’s possibilities today.

While we are happy to provide our accounting and CFO services to any small business, our niche at NaRfula Financial Solutions is the rapid-growing women-owned small businesses spread across the US; particularly those in the research-based, legal, technology, engineering, and architecture industries.  According to NAWBO (National Association of Women Business Owners), in 2019 there were over 11 million women-owned small businesses in the US, which brought in approximately $1 trillion in revenue and ensured 9.4 million people were employed. These numbers reflect the necessity and the positive economic impact that women-owned businesses play. The importance of small businesses coupled with the staggering muscle of women-owned businesses is why my company is focused on serving women-owned small businesses. As a woman business owner, I am confident that NaRfula Financial Solutions can help ensure the stability and growth of women-owned small businesses by providing accounting and financial solutions that meet our clients’ needs.

If you are a small business or start-up in need of solid accounting or fractional CFO services, or if you are an individual struggling to make sound and lasting financial progress in your life, please contact our office here at NaRfula Financial Solutions where we provide solutions that will add value and make cents for you and your business.